Transforming through digitalization to enhance the continuous operational capability and market competitiveness of an airline is no longer just a slogan.
Recently, Spring Airlines, the first privately-owned airline listed in China, officially introduced the AlphaFlow process platform as the unified platform for internal process design and management. Based on the "strategy-operation-management support" process architecture, Spring Airlines aims to build a self-sustaining process management system that aligns with its strategic goals.
Spring Airlines commenced its first flight from Shanghai to Yantai on July 18, 2005. By March 2024, it had a fleet of 124 Airbus A320 series aircraft, with an average age of 7.34 years. The airline's network covers major business and tourist cities in China, Southeast Asia, and Northeast Asia, operating over 220 routes and transporting approximately 20 million passengers annually.
As the first company in the civil aviation industry to independently develop a sales system (IDS), departure control system (DCS), flight operations control system (FOC), and maintenance information system (MIS), the importance of digital technology to Spring Airlines is undeniable. As the company advances its transformation, it is also carefully considering several key questions:
1.How many business processes does Spring Airlines have? How many of these processes are yet to be digitized? Will full digitization of all business processes meet the company's strategic requirements?
2.Given limited resources, which business processes should be prioritized for standardization, and what is the priority order? In which business process scenarios would intelligence add the most value?
3.Should all business processes of Spring Airlines be managed as assets? How can they be integrated with comprehensive data, and what is the relationship between the two?
Based on these considerations, Spring Airlines uses the AlphaFlow process platform as a unified process management IT platform, and guided by the "end-to-end" business process management concept, deeply analyzes the business environment and business characteristics of the civil aviation industry and its own business, and will implement the implementation steps of "clarifying, managing, and continuously optimizing" to achieve the goal of quantifiable, analyzable, and optimizable management and control of the company's overall business processes.
The first is to "sort things out clearly". Spring Airlines will use business processes as a link to comprehensively sort out and integrate various existing management elements and management systems, and eventually form standardized process documents, operation manuals, job manuals and other management documents and analysis reports, so that managers can sort out management ideas clearly and employees can clearly know what is the "right way to do things".
Based on these considerations, Spring Airlines has chosen the AlphaFlow process platform as its unified process management IT platform. Guided by the "end-to-end" business process management philosophy, the airline will conduct a deep analysis of the civil aviation industry and its own business environment and characteristics. This will lead to the implementation of a step-by-step approach: "clarify, manage, and continuously optimize," achieving quantifiable, analyzable, and optimizable control over the company's overall business processes.
Clarify: Spring Airlines will use business processes as a link to comprehensively review and integrate various management elements and systems. This will result in standardized process documents, operation manuals, position manuals, and analysis reports, enabling managers to clarify their management strategies and employees to understand the "right way to do things."
Manage: The best practices in core business areas such as flight operations, dispatch, aviation services, maintenance, marketing, and customer service will be distilled and standardized. These processes will be managed as fixed assets, ensuring uniformity in platform, standards, methods, and procedures. This will achieve visual, standardized, and integrated process management, ultimately reflecting and implementing the company's overall business control requirements, with the goal of unified and efficient processes.
Continuously Optimize: Business process management is not a one-time project. As the business environment and characteristics of the civil aviation industry continue to evolve, management requirements and scope will also change. Spring Airlines will continuously optimize and improve its processes based on its process and performance analysis system.
Through this collaboration, AlphaFlow Technologies will help Spring Airlines achieve greater efficiency through process management, accelerating IT planning focused on business processes, enhancing functional collaboration, and reducing costs while increasing efficiency.
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