Recently, AlphaFlow Technologies and Dongfeng Liuzhou Motor Co., Ltd. (hereinafter referred to as "Dongfeng Liuzhou Motor") have launched a digital management project for processes—the Dongfeng Liuzhou Motor Process Management Platform (LQBPMS). This initiative aims to help Dongfeng Liuzhou Motor establish an enterprise-level process digital management platform centered on "architecture-led, process-driven, institutionalization, and IT solidification," achieving visual design and structured unified storage of the business process system.
Founded in 1954, Dongfeng Liuzhou Motor Co., Ltd. is a wholly state-owned company with 75% shares held by Dongfeng Motor Group Co., Ltd. and 25% by Liuzhou Industry Investment Development Group Co., Ltd. The company is located in the Liudong New District Automotive City, Liuzhou, covering an area of approximately 5180 mu (345.4 million square meters). It serves as Dongfeng's southern commercial vehicle production base, passenger vehicle production base, independent brand R&D base, and Southeast Asia export base.
Rebuilding core competitiveness through digitalization. As early as 2020, Dongfeng Liuzhou Motor proposed a digital transformation, focusing on three key goals: being customer-centric, breaking down departmental silos, and achieving high-quality development. The company officially initiated its process system construction.
●Customer-Centric: Emphasizing continuous change to establish a "customer-centric" management system.
●Breaking Down Departmental Silos: Using processes as a lever for change, establishing a process-oriented organizational system to break down departmental silos.
●Achieving High-Quality Development: Focusing on creating competitive products to achieve high-quality development.
By applying the AlphaFlow process management platform, Dongfeng Liuzhou Motor will comprehensively plan, streamline, and design value-creation and enabling support processes, including strategic management, marketing management, product development (IPD), procurement management, quality and process management. This will further build and improve the company's full-value-chain "end-to-end" business process management system, integrating business processes with business strategies. This will provide support for the company's fine-grained management and digital construction.
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